3 Tools For Monitoring Your Business Websites Performance

3 tools for monitoring your business websites performance

So you have a website, question is, do you know how it performs? Below is a snapshot of 3 tools to monitor your business websites performance.

  1. Google Analytics – Get the data you need to make intelligent marketing and business decisions
  2. Google Search Console – You want to be found on the web. Google want to help. Get data, tools and diagnostics for a healthy, Google-friendly site
  3. GTmetrix – Analyse your page’s speed performance

Google Analytics – Get the data you need to make intelligent marketing and business decisions

Google Analytics is one of the most powerful analytics platforms out there. The standard version comes with enough features for the majority of SMBs.  These features will help you measure, learn and grow your audience. Out of the box (requires some setup) it will give you information on things like

  • Audience – what devices are people using, where are they based, are they a new or returning visitor
  • Acquisition – what channels are people entering your site from (organic, paid, social etc)
  • Behavior – what site content are they engaging with, if they are using the search functionality what terms are they searching
  • Conversions – these can be setup as goals based (contact submissions, PDF downloads, click to call) or eCommerce based (transactions and revenue)

Why not try it out at https://www.google.com.au/analytics/standard/

Google Search Console – You want to be found on the web. Google want to help. Get data, tools and diagnostics for a healthy, Google-friendly site

Google Search Console (formally Google Webmaster Tools) in the words of google themselves is

a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results – Google Search Console Website

Essentially Google Search Console allows business owners (or their webmasters) to monitor a site’s performance in Google Search results. It allows business owners to look at the following

  • Search Appearance – shows you potential issues Google found when crawling and indexing your site
  • Search Traffic – shows how many Google searches show your site and who who links to your site
  • Google Index – provides data about the URLs that Google tried to index and allows you to remove URLs from the index
  • Crawl Reports – provides information on Googlebot’s activity on your site for the last 90 days also shows crawl errors such as 404s

Take your business website to the next level with https://www.google.com/intl/en/webmasters/

GTmetrix – Analyse your page’s speed performance

These days speed is everything. Not only are website users more likely to hang around if a page loads quicker, page speed studies have shown they are more likely to convert. Further to this page speed is part of Googles organic algorithm. GTmetrix is a tool that helps you analyse your site’s speed and make it faster. Whats great about GTmetrics is that it provides actionable recommendations on how to optimise your site based on the insights it finds. Some of these are actionable with the use of WordPress plugins or with basic coding knowledge.

Start improving your site’s speed today with https://gtmetrix.com/

Alternatively contact Knect and we can help you setup and optimise with any of the above tools to ATTRACT. ENGAGE. CONVERT and DELIGHT your site’s users.

Thanks for reading and good luck monitoring you business websites performance

If you have any questions or other tools you think businesses should be using please Knect in the comments below.